Monday, July 14, 2014

The Do's

(Excerpted from Charles Traub's Maxims from the Chair)

-Do something old in a new way
-Do something new in an old way
-Do something new in a new way, Whatever works . . . works
-Do it sharp, if you can’t, call it art
-Do it in the computer—if it can be done there
-Do fifty of them—you will definitely get a show
-Do it big, if you can’t do it big, do it red
-If all else fails turn it upside down, if it looks good it might work
-Do Bend your knees
-If you don’t know what to do, look up or down —but continue looking
-Do celebrities—if you do a lot of them, you’ll get a book
-Connect with others—network
-Edit it yourself
-Design it yourself
-Publish it yourself
-Edit, When in doubt shoot more
-Edit again
-Read Darwin, Marx, Joyce, Freud, Einstein, Benjamin, McLuhan, and Barth
-See Citizen Kane ten times
-Look at everything—stare
-Construct your images from the edge inward
-If it’s the “real world,” do it in color
-If it can be done digitally—do it
-Be self-centered, self-involved, and generally entitled and always pushing—and damned to hell for doing it
-Break all rules, except the chairman’s

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