It's that time of year again when political ads saturate the airwaves. I'm probably not the first person to notice this but why is it that many ads divide their portrayals into panchromatic images and monochrome? The politician running the ad is almost always shown in color. This is contrasted with a small grainy image of the opponent, which more often than not is shown in black and white.
I'm curious what's going on here. I know there are no accidents in these ads. They are focus grouped to death before release. So what information is out there that's creating this division? Is there something inherent in b/w that stirs up negative connotations? Is it because many mugshots are b/w, and so an unconscious link to drawn to that? Or is it that b/w is seen as symbolic of the past, while the (presumably rosy if candidate A is elected) future is in color? I'm really not sure, but I think this issue is probably relevant for photographers in their choice between color and b/w.
Any ideas? Anyone?