The Do's

(Excerpted from Charles Traub's Maxims from the Chair)

-Do something old in a new way

-Do something new in an old way

-Do something new in a new way, Whatever works . . . works

-Do it sharp, if you can’t, call it art

-Do it in the computer—if it can be done there

-Do fifty of them—you will definitely get a show

-Do it big, if you can’t do it big, do it red

-If all else fails turn it upside down, if it looks good it might work

-Do Bend your knees

-If you don’t know what to do, look up or down —but continue looking

-Do celebrities—if you do a lot of them, you’ll get a book

-Connect with others—network

-Edit it yourself

-Design it yourself

-Publish it yourself

-Edit, When in doubt shoot more

-Edit again

-Read Darwin, Marx, Joyce, Freud, Einstein, Benjamin, McLuhan, and Barth

-See Citizen Kane ten times

-Look at everything—stare

-Construct your images from the edge inward

-If it’s the “real world,” do it in color

-If it can be done digitally—do it

-Be self-centered, self-involved, and generally entitled and always pushing—and damned to hell for doing it

-Break all rules, except the chairman’s