A Workshop

Planning A Workshop: A Workshop

Saturday, March 26, 2011, 10am – 5pm
Newspace Center for Photography, Portland, OR

Cost: $495
Enrollment limit: 12

Workshop students learning the teaching of workshops
Course Description:

Making a living as a photographer can be difficult. How does one generate revenue while balancing work and art and all the other responsibilities of life, all while staying true to oneself?

One fundraising method successfully pursued by many photographers is the teaching of workshops. A well-run workshop can generate a substantial revenue stream. As a hypothetical example, a simple class of 12 students each paying $495 will generate well over $5,000 in income with very little overhead, all in one day. That's money in your pocket which you're free to use for cameras, entertaining potential clients, or to plan another workshop!

In this special one day workshop Eugene photographer Blake Andrews teaches the keys to successful workshop planning. In this workshop you will learn how to:

• Decide on the time, location, and materials necessary for your workshop

• Identify and pursue the target audience for your workshop

• Find the proper pricepoint which brings in revenue without discouraging enrollment

• Market your workshop effectively to your target audience through print and digital media

• Learn to close the sale and convert potential enrollees into paying students

• Learn how to reaffirm workshop value in the mind of participants, and convert students into re-enrollees with ongoing revenue stream potential

• (For advanced students) Learn to teach your own workshop on teaching workshops

Are you a dreamer? Could $5,000 help you achieve your dreams? Then this workshop may be for you.